Why HighPass?

HighPass embraces competition and we are proud of our points of differentiation, which include:


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  • Fiduciary vs. Broker

    Fiduciary vs. Broker

    As a registered investment advisor under the Investment Advisors Act of 1940, HighPass Asset Management is required by law to act as a fiduciary for its clients. This means putting client interests ahead of our own. In contrast, a stockbroker (often referred to as a financial advisor at many of the traditional brokerage firms) is only required to adhere to the lower standard of care known as the “suitability doctrine" (see Securities Act of 1934). It is possible that a “suitable” investment may also be the same one that pays the stockbroker and his or her firm the highest fee or commission. Know the difference between these two standards. We believe that the higher level of accountability imposed upon fiduciaries is a distinct benefit to HighPass Asset Management clients.

  • No Conflicts of Interest

    No Conflicts of Interest

    Unlike many of the traditional brokerage firms, we do not have sales managers whose bonuses are tied to how many structured notes or variable credit lines their brokers sell. Our clients can breathe easy knowing that we do not engage in the agenda prone, product oriented, sales tactics so commonly found at large broker dealer firms. Instead, we offer a non-threatening, advice driven atmosphere free of the sales pressure clients receive at so many other places.

  • Process


    Getting it right the first time matters. One or two common investment mistakes made in your 50s or 60s can have a huge impact on where you end up (or don’t end up) in your 70s or 80s. Our unique process is centered upon properly identifying a client’s goals and then helping them develop an investment strategy that is consistent with their unique goals. Our hands-on approach is significantly different from the cookie cutter model that exists at many of the large brokerage firms.

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  • Education


    Many advisors have little more than an undergraduate degree and often times no formal education in finance, investments, economics etc. In a self-imposed effort to build a solid foundation for providing financial advice, Mr. Braid took it upon himself to earn both an undergraduate degree in Finance as well as an MBA. Additionally, Mr. Braid has earned the CFA Charter. The CFA Charter is a globally recognized, graduate-level investment credential. The program is organized into three levels, each culminating in a six-hour exam. The curriculum is focused on Asset Valuation, Portfolio Management, and Financial Statement Analysis. Completing the entire program is a significant challenge that takes many candidates between 2 – 5 years and typically consumes over 900 hours of study time.

    For an investment advisor to have more education is no guarantee of investment success. However, it does bring about a greater sense of confidence for clients in their advisor’s capabilities. You wouldn't dare undergo surgery performed by someone who didn’t complete medical school and a surgical training residency program…why then would you take investment advice from a person who has no formal education in finance and instead only has “on the job training” as is typical with many of today’s so-called advisors.

  • We Don’t Sell Pie Charts

    We Don’t Sell Pie Charts

    Pie charts seem to be everywhere these days, but they don’t all taste the same! The problem with pie charts is that many stockbrokers don’t understand the mechanics of how their pie chart was built or the typical potpourri of underlying investments that many firms stuff into the pie. In stark contrast, we don’t buy different slices of pie just because a model or firm tells you to do so. Instead, we only invest in strategies that meet our criteria and in our minds represent an opportunity to make money for our clients.

  • Fees


    Highpass offers exceptional value for the fees we charge. Compared to traditional brokerage firms, our pricing is extremely competitive.

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  • No Proprietary Products

    No Proprietary Products

    Unlike many of the traditional brokerage firms, we do not have an investment bank manufacturing proprietary products (structured notes, limited partnerships, mutual funds, etc) that must then be pushed out (“sold”) to customers.

  • Transparency


    Many advisors hide their fees or don’t like to discuss them. Our fees are transparent and competitive.

  • Value Driven Investment Strategies

    Value Driven Investment Strategies

    We don’t chase the latest hot investment, make bets on the future or try to time the market. Instead we stick with time tested investment strategies, focusing on what we can control - the price you pay for an investment and the diversification strategy. These two decisions will help protect you in bad times and give you opportunities to make money in good times.